New Product Development for Apple Inc.

Question: Describe about the report summaries for process of new product development for Apple Inc. ? Answer: Introduction New product development or modification of the existing product is a continuous process of product development initiative that helps the organization to mitigate the problems of the current product to satisfy the customers need more accurately. Most of the time new product development initiates on the base of the existing products that are failing short in competition. It has been found that introduction of new product in a regular interval, is a good strategy to involve customer more without the help of any customer involvement campaign (Kang and Phan 2014). The business model of Apple Inc focuses on the new product development for their customer. Apple Inc always introduce new product with some extra features within a regular interval so their customer remain in the curiosity about the next product. This report is a detailed discussion of the new product development in the segment of iPhone by the innovative process design of the organization (Kang 2014). The report also analyzes t he impact of the performance objective with new product design concept that helps the organization to develop the product that will fulfill the gap of need within the customer. Introduction to the product Apple Inc is planning to introduce a new product in their product portfolio that will meet the demand of several customers who want more features within their smart phone. The current product portfolio of the organization includes iMac, Macbook, iPad, iPhone, iPod, smart watch and smart TV. Among them iPad and iPhone is in the same segment. Both the product can be replaced by one another though there are different features in both of them (Stolzenbach et al. 2013). The size of the iPhone is small as compared to the iPad therefore the need of the iPad cannot be met by iPhone. The advantage of the iPad is the large screen that offers better video operation and the advantage of the iPhone is its handy size that customer can carry in their pocket but the disadvantage is that they are not satisfied by playing videos due to its small screen size. Looking at this problem Apple has decided to invent a new product that will be small enough to keep it in the pocket but also provide the facilit y of the large screen display to see video in a better way (Govindan and Popiuc 2014). Another feature of dual rare camera is planned to provide better picture that will be comparable with DSLR. Importance of the process design Every new product comes in the market with a particular process of designing and developing. Therefore, there is a great importance of the process design to make it successful in the market. The unique strategy of the organization makes them remain ahead of their competitors. The company emphasizes to add new features to their new product that will satisfy customers need by solving several problems (Giampaolo et al. 2013). The company has planned to introduce a smart phone that will satisfy the need of several products such as DSLR camera and tab or iPad. The new smart phone will have dual rare camera that will increase the quality of the picture therefore no need to carry a big size camera when they are in a tour. The need of large screen is very essential for the customer with a facility to carry in pocket (Creemer et al. 2012). To satisfy these needs by the organization there is a lot of importance of the process design to make a successful product in the market. Process design ma kes the product more competitive in the market with its look and features different from the competitors. Process design helps to identify the challenges in the new product developmental process therefore; problem can be solved before launch. Objective of the product using process design Apple has designed a smart phone with an expandable display that is helpful to see video in a large screen same as iPad. This type of process design is important to place the product in a particular segment where customer needs large screen a cell phone and a camera to shoot photo. Process design also provides the platform to understand the need of the customer and implement them accordingly (Lindeman et al. 2014). The objective of the product is to replace several other products from the market and add more features than their competitors product. The objective of the product using process design is to get the advantage in looks and features. Process design of the company will compare competitors product in the market to make it much better. Stage of product The product is in the stage of development with the base of two products that is the iPhone and iPad. iPhone have very good features in the competition of smart phone and iPad has larger screen therefore those customers need both the features in a single device will love this product very much (Becker, Kugeler and Rosemann 2013). This model will be a high-end product that will cost more than a smart phone but if customers add the price of a camera, smart phone and iPad then definitely it will be low. The product design is complete and the management team has approved the product to make a successful launch in the market. New product design concept New product design concept in Apple is different from others that have lot of detail proceeding. This particular product is also associated with the unique concept that will increase the productivity. Idea Thought and idea has evolved with the need of large screen display for enjoying the video that will also provide the compatibility of keeping in a pocket (Laguna and Marklund 2013). The sketch is ready and team wants to make a prototype of the product so that management could understand the concept. Start up prototype Since the management approves the idea therefore it is high time to develop the prototype. Product development team has taken the idea from the originator and they make a prototype of the product externally. If the external product is good then it will get the approval from the management (Lewis 2015). The prototype is ready and it looks good and impressive (Appendix1). Initially the three sketches were selected from the 10 sketch and 1 prototype. The chosen prototype is sent for the new product process. Apples new product process Once the outline of the prototype is complete then the development tem start to research about the incorporation of hard ware and software to the prototype model to find out the compatibility of the model. The new product with the larger screen and rare dual camera is ready with the prototype to provide a demonstration. Weekly team review The executive team of the product development analyze the product from different angel. The longevity of the product, looks and efficiency of the product are analyzed to understand the success in the market (Davenport 2013). The competition in the market is also taken into consideration so that the exact market can be evaluated. In case of the product everything is fine and the review team is happy with the development. Peer design meetings Production and development team conduct a meeting with the product to improve the idea of the new design. It is not a regular meeting rather this meeting is conducted with specific ides generation and developmental need. Production management The product is ready for the production and the production management team evaluates the process design to align the product in the production line. Cost of production is one of the important aspects in this stage of development. New product is costly due to its technological advantage and lot of material is incorporated that was not with the previous model (Dawood and Sen 2012). The production of the product starts in the testing scale so that initial problems can be solved. The new product is showing some problem with its dual camera. The double lenses were unable to focus properly. Therefore, developing team made the required changes and makes it perfect for the production. Testing Testing is one of the important aspects of the product development. Once the product is ready then the testing team tangibly tests the product to evaluate the performance of the product. This new product is faster than its previous version and offers a larger display same as iPad when it is expanded (Ashby and Johnson 2013). The camera of the phone is able to take quality photo that also satisfies the need of DSLR camera (Appendix 2). Packaging Design of the packaging is made in such a way so that it maintains the status of its premium class brand. The box of this phone is designed with the same concept of larger screen (Klimchuk and Krasovec 2013). Rules of the road This process help to understand the quality of the overall product according to the market condition. Impact of performance objective (academic model) The impact of performance objective is analyzed with the help of performance objective model that will focus on each segment of production. Quality Produced to specification All the specifications are meeting in the product that was planned to satisfy the customer need. Reliable product The Apple team is very efficient makes the product development and their reliability is proven. Therefore, this product is also reliable. Attractive product The design of the product is made I such a way that keeps small size along with the dual camera and large screen. Therefore, by look and features this product is very attractive particularly to the technology lovers. Speed Time to deliver The product is expected to launch in the month of September in 2016. Time between new product This product will arrive in the market just after one year of their previous launch. One year is the normal interval that Apple maintains to launch any of their new products in the market (Srinivasan et al. 2012). Dependability On time delivery Once the product is available in the market then this product will be delivered to the customer on time. The normal time of delivery is one month. Constant delivery The production line is made in such a way that constant production will be performed to meet the market demand. Flexibility Being able to change The company has designed the product in such a way so that it can be changed any time according to the market condition. Customization Customer will not get any customized product from the hardware perspective but in the application, there will be many options available that customers have to choose. Many options Only two options will be available with this product one is 32 GB and the other is 64 GB internal memory. Cost Staff Fixed cost. Purchased Cost of material varies according to the need of the raw material. Technology Technology of this product is too expensive because lot of features is incorporated in their device. Recommendations The design and the feature of the product is very effective therefore proper testing is very important to understand the possible customer reaction of the product. The launch of the product should maintain the timeline otherwise; customer will lose hope of the new feature development by Apple. The product is packed with technology that may hamper the longevity of the product therefore, it is important to enhance the longevity of the product so that customer does not complain with it. The battery of the product is kept as earlier one. Since this product has more features, therefore battery consumption will be more. To satisfy the customer need it is important to enhance the battery of the product so that they are able to see movies for long time. Conclusion This report summaries the process of new product development for Apple Inc. The design of the new product is based on the larger expandable screen with small size to fit into the pocket. The dual camera of the product is also an added feature of the product. The design of this product is made with proper specification that will meet the consumer demand. Analyzing the performance objective of the product, it can be said that the features and looks is very good, however there should be better battery backup to support the entertainment purpose of the customer. Reference List Ashby, M.F. and Johnson, K., 2013.Materials and design: the art and science of material selection in product design. Butterworth-Heinemann. Becker, J., Kugeler, M. and Rosemann, M. eds., 2013.Process management: a guide for the design of business processes. Springer Science Business Media. Creemer, D.Z., Apple Inc., 2012.System for predicting and managing network performance by managing and monitoring resource utilization and connection of network. U.S. Patent RE43,144. Davenport, T.H., 2013.Process innovation: reengineering work through information technology. Harvard Business Press. Dawood, S. and Sen, T.K., 2012. Removal of anionic dye Congo red from aqueous solution by raw pine and acid-treated pine cone powder as adsorbent: equilibrium, thermodynamic, kinetics, mechanism and process design.Water research,46(6), pp.1933-1946. Giampaolo, D., Weiss, E., Knight, B., Cisler, P. and McInerney, P., Apple Inc., 2013.Event notification management. U.S. Patent 8,370,853. Govindan, K. and Popiuc, M.N., 2014. Reverse supply chain coordination by revenue sharing contract: A case for the personal computers industry.European Journal of Operational Research,233(2), pp.326-336. Kang, H.F. and Phan, L.D., Western Digital Technologies, Inc., 2014.System and method for managing execution of internal commands and host commands in a solid-state memory. U.S. Patent 8,782,327. Kang, H.F., Western Digital Technologies, Inc., 2014.System and method for managing the execution of memory commands in a solid-state memory. U.S. Patent 8,725,931. Klimchuk, M.R. and Krasovec, S.A., 2013.Packaging design: Successful product branding from concept to shelf. John Wiley Sons. Laguna, M. and Marklund, J., 2013.Business process modeling, simulation and design. CRC Press. Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches.Health promotion practice, p.1524839915580941. Lindeman, J.W., Wagner, T.E., Batchu, S.K., Rege, O.U., Mishra, A.K. and Tinker, R.B., Mobile Iron, Inc., 2014.Management of mobile applications. U.S. Patent 8,731,529. Srinivasan, R., Lilien, G.L., Rangaswamy, A., Pingitore, G.M. and Seldin, D., 2012. The total product design concept and an application to the auto market.Journal of Product Innovation Management,29(S1), pp.3-20. Stolzenbach, S., Bredie, W.L., Christensen, R.H. and Byrne, D.V., 2013. Impact of product information and repeated exposure on consumer liking, sensory perception and concept associations of local apple juice.Food research international,52(1), pp.91-98.